Page Parkes
SEO
The
engagement.
- Technical SEO Audit
- Keyword Strategy
- On-Page Optimization
- Content Strategy
- Local SEO
- Monthly Reporting
Page Parkes has decades of reputation in Houston's modeling and acting world but was being outranked by newer competitors for the searches that drive enrollment. We audited the full site, fixed the technical foundation, and built a content strategy to reclaim their rightful position in local search.
The work
in detail.
Technical SEO Audit
Identified and resolved crawl errors, duplicate content, missing meta data, and page speed issues that were suppressing rankings despite strong domain authority.
Keyword Strategy
Research across modeling, acting, and talent development searches — mapping every relevant term to the right page and identifying new content opportunities.
On-Page Optimization
Title tags, meta descriptions, header structure, and copy updates across all key pages — programs, instructors, and the homepage.
Content Strategy
Editorial plan targeting questions prospective students and parents search when considering enrollment — built around their admissions calendar.
Local SEO
Houston-specific optimization including local schema, Google Business Profile, and citation consistency across directories.
Monthly Reporting
Rankings, traffic, and enrollment-intent metrics reported monthly with clear attribution to SEO activity.