Hebrew Free Loan Association of Houston
Business Website
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The
engagement.
- Website Design & Development
- Copywriting
- Accessibility Compliance
- Donation & Application Flow
- CMS Setup
The Hebrew Free Loan Association of Houston has been serving the community for decades. Their existing site made it hard for people in need to find help — and hard for donors to give. We rebuilt it with clarity, accessibility, and empathy as the design principles.
The work
in detail.
Accessibility-First Design
Built to WCAG 2.1 AA standards — proper contrast ratios, keyboard navigation, screen reader compatibility, and clear information hierarchy.
Loan Application Flow
Simplified the application process into a clear, step-by-step experience that reduces confusion and abandonment for applicants in stressful situations.
Donor Experience
Clear giving pathways with impact statements and multiple donation options — designed to increase conversion and average gift size.
Copywriting
Warm, clear, plain-language copy that communicates the mission without jargon and speaks respectfully to both applicants and supporters.
CMS Setup & Training
Staff-friendly CMS so the HFLAH team can update news, events, and program information without developer assistance.
Development
Fast, secure, and mobile-optimized. Tested across older devices commonly used by the populations they serve.