Cottage Craft Works
Strategy & Consulting
The
engagement.
- Go-to-Market Strategy
- Marketing Audit
- Channel Planning
- Content Strategy
- Advisory
Cottage Craft Works had a loyal customer base but no clear strategy for growth. We conducted a full marketing audit, identified their highest-value customer segments, and built a channel-by-channel plan to reach more of them — without increasing ad spend.
The work
in detail.
Marketing Audit
Reviewed all current marketing activity — channels, spend, messaging, and results — to identify what was working and what was wasted.
Customer Segmentation
Defined the highest-value customer profiles and mapped where to find more of them.
Go-to-Market Plan
A prioritized, channel-by-channel plan with clear owners, timelines, and success metrics for each initiative.
Content Strategy
Editorial calendar and content pillars aligned to customer interests and seasonal buying patterns.
Channel Recommendations
Specific recommendations for email, organic search, and social — with realistic projections for each.
Monthly Advisory
Ongoing monthly check-ins to track progress, adjust strategy, and keep the team accountable.
"We have been working with Geoff now for 20 years in building and supporting our e-commerce web site from scratch. Our site is rather complex with multi vendor shipping and over 5000 products from over 100 different vendors. I don't think we would be any where close as we are today without this very talented web developer."— Paul Stevens, CEO - Cottage Craft Works